PR and Content Manager

PR and Content Manager

Who we are:

Doctrin’s purpose is to radically improve healthcare by helping healthcare providers to intelligently digitalise the patient journey. We are Sweden’s leading B2B-healthcare platform, based in Stockholm with a diverse team of medical doctors, designers, data analysts, software developers and ex management consultants (e.g. McKinsey, BCG, Spotify). We have a proven track record of improving medical quality, patient accessibility and increased efficiency. We are paving the way for a fundamental change in the way healthcare is provided.

The role 

We are looking for an experienced and passionate person to manage our Swedish and International PR. Digitalisation of the healthcare industry is changing rapidly and we want to be part of telling the story of how digitalisation can create value for both patient, healthcare professionals and society. 

As PR and content manager you will be part of our business development team reporting to our Head of Marketing and Communications. Included in your responsibilities are PR-relations in Sweden but we primarily need you to support our international sales team expanding into new markets. You will also be working closely with our medical team of doctors and nurses as they are our experts on the subject matter of digital health. 

Responsibilities include: 

  • Develop and execute on PR-strategy including messaging and PR-campaigns
  • Manage our relations with key journalists and other key opinion leaders in the healthcare arena
  • Proactively plan and coordinate press releases: content, distribution, follow-ups
  • Proactively seek for high-level placements in online and print media
  • Manage media inquiries and interview requests 
  • Create and execute content marketing strategy including writing blog posts, newsletter, case studies etc. 

You need:

  • Be passionate about radically improving healthcare
  • 3+ years of experience in a Public Relations role (agency, international and/or healthcare experience is a plus)
  • Full professional proficiency in Swedish and English is required
  • Excellent writer with experience of turning complex subject matter into compelling story telling 
  • Brilliant communication skills and the ability to translate ideas into PR activities
  • Solution oriented and resourceful, with an entrepreneurial , flexible mindset 

Why you should apply:

We believe that you want to radically improve healthcare globally just like the rest of us at Doctrin! Our core values, passion for making a difference, aim high, work smart, be authentic, grow as a team and enjoy the journey, is the basis for how we do things and it's important that your personal values align with ours. 

If you would like to take on the challenge of radically improving healthcare, join us! 

Questions? Feel free to Contact recruiting manager Helene Vinberg, Head of Marketing and Communications at or for questions regarding the process

Follow Doctrin AB on LinkedIn to find news and other available positions. 

Location: Stockholm

Form of employment: Full time and permanent

Or, know someone who would be a perfect fit? Let them know!

Sankt Eriksgatan 121D
113 43 Stockholm Directions +46 (0)702 54 90 24 View location page


WC2N 5DU London Directions View location page


80-280 Gdańsk Directions View location page

Our Culture

In February 2017 we gathered the company in the snowy hills of Tällberg for a 3-day conference. The goal was to discuss what kind of culture and company we wanted to be, as well as to stronger bond as a team. This is a continuous and ever evolving journey but our starting point is our values, which are: 


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